 | Are You PPC Curious? An FAQ for Beginners
| January 17, 2013 - If you’ve been considering taking the plunge into PPC marketing, and you have some basic questions before getting started, look no further. Here you’ll find answers to 10 frequently asked questions from PPC beginners and hopefuls – that is, people who have heard of pay-per-click marketing and Google AdWords, but don’t know much else.
Table of Contents - What is PPC marketing?
- Nobody clicks on ads, so why have them?
- Why do people click on AdWords ads?
- Why use pay-per-click marketing?
- What type of businesses should be using internet advertising and why?
- How does Google AdWords work?
- Why is Facebook’s click-through rate less than Google’s?
- Why does sponsored search have higher CTR than banner ads?
- Why is Google PPC bigger than Bing/Yahoo PPC?
- How much does Google AdWords cost?
Keep reading to find out the answers!
What is PPC marketing?
PPC, or pay-per-click marketing, is a form of web advertising ... Visit The WordStream Blog to read the rest of this article. | |
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