Performance Tip: Worst Practices in PPC: 3 Good Intentions Gone Wrong

Good Intentions Gone Wrong: 3 Mistakes You Don't Know You're Making October 4, 2012 - In PPC marketing, as in all walks of life, your best intentions can sometimes get you into trouble. Even “best practices” often have unintended side effects! We recently partnered with Hanapin Marketing to host a webinar called “Good Intentions Gone Wrong: 7 Worst Practices in PPC.” Here are three of those “good intentions” that can hurt your PPC account and cost you money and leads. Worst Practice #1: Keyword Expansion or Bust! Some marketers have an “expand or die” attitude in PPC. You want every impression possible, so you’re constantly browsing the opportunities tab and adding new keywords that your competitors are bidding on. Growth is a good thing, yes, but if you focus on expansion over organization, your ad groups are probably out of control. Ask yourself these two questions: What’s your average number of keywords per ad group? Are your Quality Scores dropping? If you’re always adding new keywords into your existing ad groups, your Quality Scores are likely suffering as a result ... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Instantly see where and how to improve your PPC performance. Get 40 hours of PPC analysis in 60 seconds or less! Make Every PPC Dollar Count WordStream for PPC helps you get better results, in less time, for less money. No Credit Card Required

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