Performance Tip: How to Fix Your AdWords Landing Pages

What to Do if AdWords Says Your Landing Page Is Below Average October 11, 2012 - Having a poor performing landing page is bad news for your campaigns – not only will Google be less likely to show your ads, but you are probably missing out on valuable conversions. It also negatively affects your Quality Scores, which means you end up paying more for each click. In an effort to be more “transparent,” Google now makes an attempt to tell you why your Quality Score for a given keyword is low. One reason might be the quality of your landing page experience. If Google thinks your landing page experience is “below average,” it could hurt your Quality Score. According to Google, you should focus on three things if your landing page quality needs improvement: Relevant and original content Transparency Ease of navigation If Google has deemed your landing pages to be “below average” in quality, you may be looking for more specific advice. Here are 10 tips on improving your landing page Quality Score. 1. Check the relevancy of your landing page content to your ad. It’s of the utmost importance that... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Instantly see where and how to improve your PPC performance. Get 40 hours of PPC analysis in 60 seconds or less! Make Every PPC Dollar Count WordStream for PPC helps you get better results, in less time, for less money. No Credit Card Required

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