How to Map Your AdWords Retargeting Campaigns to the Right Landing Pages

August 9, 2012 - We had an interesting question posed by a commenter named Scott recently regarding how to target a very specific offer to a remarketing audience:

Take this scenario into consideration: a user views a page on the site, leaves, is later targeted with a remarketing ad that says something like 'Come back for 25% off' and includes a coupon code on the ad, so they click on it, return to the site, proceed to checkout...and can't remember the coupon code... What to do then?

It seems like the best way to direct these visitors to a specific offer would be to set up a dedicated landing page for the remarketing audience.

If you have a large volume of site traffic, you can actually apply this same approach to different remarketing audiences, such as:

Targeting an ad and landing page for a new product to visitors who had seen a thank-you page for another product.
Targeting an ad and landing page that’s further along the funnel than the last action...

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