Performance Tip: 25 Ways to Use AdWords Data for SEO

25 Ways to Use AdWords Data for Organic Search August 30, 2012 - One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data. But Google AdWords offers users a ton of data (some would say that for small businesses there are actually too many options and data points!), and many people who aren’t PPC practitioners don’t know where some of the most useful gems are hidden. Beyond that, not all of the information in an AdWords account is actually useful for someone looking to improve SEO results, and some of it can be downright misleading when applied to SEO! In this post, I’ll walk through 25 specific things within an AdWords account that SEOs and inbound marketers can leverage in optimizing for organic search marketing. 1. AdWords Segment Data Segments are a way to add a couple of additional rows of data to a view within AdWords. A couple of interesting segments for SEO are: Search Terms Match Type – Find out how different match types for different keywords perform ... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Instantly see where and how to improve your PPC performance. Get 40 hours of PPC analysis in 60 seconds or less! Make Every PPC Dollar Count WordStream for PPC helps you get better results, in less time, for less money. No Credit Card Required

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