How to Create Mirrored Campaigns in AdWords

July 5, 2012 - Simultaneously decreasing your cost per conversion, but still getting inspiration for new keywords in order to expand your successful AdWords campaign? It’s possible! Using so-called "mirrored campaigns," the current campaign is split into two campaigns. One of these two campaigns contains keywords that are set at the exact match keyword option and the other campaign contains keywords that are set at broad match. This post describes how you can easily create these mirrored campaigns in AdWords, as well as sharing some real results.

When to Use Mirrored AdWords Campaigns?

Mirrored campaigns are particularly suitable for difficult B2B campaigns, in which CPC rates are usually high and coming up with relevant keyword combinations can sometimes be problematic. In addition, testing this method can be worthwhile for campaigns that are currently limited by the daily budget.

Creating mirrored campaigns is especially interesting if historical data is already available in the AdWords account. In this way, the exact search terms can benefit from the historical data. Moreover, the historical data makes it possible to measure the effect of the mirrored campaigns on your CPA.

How to Create Mirrored Campaigns in AdWords

Creating mirrored campaigns can be done in five simple steps ...

Visit The WordStream Blog to read the rest of this article.