Checklist: The 20-Minute PPC Work Week

July 12, 2012 - We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity. Namely, we've noticed a strong correlation between regular activity and relative success – the advertisers that get the highest scores usually spend the most time in their accounts.

Disturbingly, about 1 in 5 advertisers who use the tool haven't even logged into their account in the past 30 days. We get it – we're busy too! – but if you don't actually work on your account on a regular basis, your ROI is going to crash and burn.

But let's not make the perfect the enemy of the good. We believe that logging into your AdWords account once per week is enough to make a difference. We're advocates of going in, doing your work, and getting out. In fact, we think you can see steady improvement in your PPC performance in just 20 minutes a week.

So download this checklist, print it out and pin it to the wall by your desk. We encourage you to follow this workflow every week. Then use the AdWords Performance Grader to see how much your results have improved!