How to Get the Most Out of the Promoted Tweets Platform

June 28, 2012 - Twitter’s pay-per-click advertising platform, now in beta, has opened up to offer access to some small businesses in addition to the larger advertisers who have been able to advertise via Twitter ads for some time. Getting access to the promoted tweets platform and understanding the different types of advertising available to you via Twitter could be a point of confusion for small businesses, so let’s outline the different means of advertising on Twitter and how to make the most of them as a small-business marketer.

Available Forms of Twitter Advertising

There are a few different ways you can advertise on Twitter:

Promote Tweets to Twitter Search – You can pin a promoted Tweet to a specific search (you could choose some of your core keywords or advertise on a competitor’s brand name).
Promote Tweets to Your Followers – You can also promote specific tweets to people who already follow you – this might be a good place to promote a specific offer you want followers to take, to promote your presence at events, or to promote content you want to get more exposure for.
Promote Tweets to Users Similar to Yours – This is a good way to get additional exposure beyond your follower base, as the platform will find users similar to your followers and show them your promoted Tweets, which might promote certain offers and/or content.
Promote Tweets to Trends – Similar to search, you can promote a Tweet in response to a specific trend, such as showing an ad for NBA jerseys in response to an #NBAfinals trend....

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