AdWords Ad Writing Tools: How to Write Better Ads Faster

June 21, 2012 - If you have been working with PPC for a while you’ve probably already reached the conclusion that your text ads play a large part in determining the overall success of your PPC account.

While bidding on the right keywords ensures that your ads are appearing in front of qualified searchers, if your ad copy isn’t enticing, there is a good chance that searchers won’t reach your site. Worse still, they may end up at your competitor’s site. It doesn’t matter that your competitor charges more for a lower quality product while providing less service than you do. Why not? Because they wrote a better text ad. My old soccer coach used to say that you missed every shot that you didn’t take. In PPC, you miss out on every potential customer who doesn’t click.

At WordStream we’ve begun to explore ways to make writing text ads easier and faster. For example, let’s take a look at our recently updated text ad authoring tool. If you are familiar with WordStream you can see that the old authoring tool has been replaced by a suite of new tools. Let’s take a look at how the new tools help you write better text ads:

Be Relevant

One of the Golden Rules of text ad writing is to include your highest volume keywords in your ad text. This increases your CTR because it aligns your ad with the user’s intent....

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