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| AdWords Experts Share Their PPC Secrets
| |  | March 29, 2012 - This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. | |
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We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. This week’s interview is with Vasilis Katsikadis, online marketing executive at E-Travel. What are your top 3 Key Performance Metrics in AdWords and why? Quality Score: Definitely one of the most important metrics in AdWords. Quality Score implies relevancy, and relevancy is rewarded by Google with better placements of your advertisements at lower costs. I keep track of the fluctuation of this metric at all my campaigns and focus on getting Quality Scores greater than 7. CTR: With the Click-Through-Rate metric you can see by what percent your ads are relevant. The higher the CTR the more relevant your ads are, which leads to a better Quality Score and lower costs. If you experience a drop in revenue, have higher CPAs and lower transactions, you can take a look firstly at your CTR metric. If CTR is decreased, then most probably your Quality Score is lowered which will lead to lower visibility and higher average cost. Some ways of improving your CTR are… | | Free Analysis of Your AdWords Performance Our experts will show you how to optimize your campaigns. 
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