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| | Tips for Creating Mobile-Friendly PPC Campaigns | |  | December 29, 2011 - It should be no surprise by now that people are using smartphones to perform web searches. Is your website mobile-friendly? Here are some things to consider if it isn’t. | |
Seventy percent of mobile users have compared product prices on their cell phones, 65% read product reviews on their phones and half of all mobile searches lead to a purchase. That may seem like a big number – but think about how many times you’ve searched for a place to eat, checked out a few menus and made your decision. It happens all the time. As of January this year, it’s estimated that Google serves between 6-8 billion mobile searches per month, meaning that at least 3 billion purchases are made because of a mobile search. Maybe you have an app available on the App Store or Android Market? That’s great, but don’t limit yourself. Over 75% of mobile users would rather research a price or product review with a web search than use an app to do the same task. Whether it’s out of convenience or the fact that there may be more reviews available with that method is interesting but ultimately inconsequential. You need to be mobile ready because 63% of those mobile users prefer making purchases on the mobile web rather than through a phone app… Visit the WordStream blog to read the rest of this article. | | Free Analysis of Your AdWords Performance Our experts will show you how to optimize your campaigns. 
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