Guitar Strumming Lessons Online: Performance Tip: Best-Practices for Creating AdWords Campaigns

Thursday 22 December 2011

Performance Tip: Best-Practices for Creating AdWords Campaigns


How to Structure & Name Your AdWords Campaigns

	December 22, 2011 - This is the first post in our series on the Google AdWords settings tab, where we’ll be looking at various options and best practices surrounding settings within your AdWords campaigns.

In this post we’ll be focused on the general idea of what you actually designate as a campaign, and how you settle on a naming convention. For a lot of first time advertisers this seems pretty straightforward, but there are actually a lot of considerations that go into making a sound decision about how to organize your campaigns and even how to name them so that as your account grows your campaign structure can easily scale with it.

Creating an AdWords Campaign Structure: What Do You Need Categories For?

In thinking about your AdWords campaigns you want to consider: what actually deserves its own campaign? Obviously campaigns are collections of ad groups, which house ads and keywords, but when do you need to create a new campaign versus just putting all of your ad groups into the same campaign you already have? There are really two high-level reasons you might create a new campaign:

Staying Organized – You might create a new campaign purely for organization and measurement: you could create a campaign structure based on taxonomy and semantics: all of the keywords in your campaign that contain the word “shoes” are in one campaign, and everything that contains the term “footwear” is in another. You might also segment your campaigns based on product lines so that you can quickly report on performance broken down by product line, and easily monitor this from your campaign tab on a daily basis.