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| Marketing Tips & Tricks for Small Business Saturday
| |  | November 10, 2011 - Now that Halloween is past us, it’s time to look forward to the holidays. Thanksgiving is just around the corner, and retailers know that there’s more to this holiday than turkeys, football, and disagreeable in-laws. | |
Black Friday and Cyber Monday are holy days for major businesses and online retailers, but small businesses often get left in the dust. Well, small businesses, don’t despair—you have a day of your very own! Smack between Black Friday and Cyber Monday comes Small Business Saturday on November 26. Prepare Your Store for Small Business Saturday
Small Business Saturday (or as I am dubbing it, SBS) is snuggled tightly between two other super shopping days, so people will be coming to your store in a full-blown shopping frenzy. Give the people want they want – gifts for their family, friends, co-workers, neighbors, and pizza delivery guys (if you order pizza as much as I do).
Here are some tips for preparing your store for SBS:
- Think of how your products can be great gifts, and promote the gift concept like crazy.
- Offer unique items. Try not to have things people could find anywhere online—make it original.
- Play upon the local. SBS is about small, local businesses, and so the people visiting your store are probably all about the “local.” If you have any products that are locally crafted, point them out and promote them…
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