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| Ultimate Guide to Ad Extensions
| |  | October 6, 2011 - One of the most underutilized weapons in a number of AdWords accounts is ad extensions. Ad extensions allow you to take up more real estate on the SERP, providing additional links to your site, product images and other information that can draw people in and increase your click-through rates. | |
In this guide, we’ll be walking through each of the AdWords ad extensions in detail, showing you how they work, when they work, and why you’d want to leverage them. This guide includes sections on: - Location Extensions
- Product Extensions
- Ad Sitelinks
- Call Extensions
Let’s get started!
Google AdWords Location Extensions
AdWords location extensions show in response to certain local queries, and the data shown to searchers in these instances is based on what the advertiser decides to show; you can either have this data pull from an associated Google Places account, or you can input the data by hand. We’ll walk through some of the specific applications of location extensions, as well as the nuts and bolts of how to use them within your account in this section.
Google AdWords Product Extensions
Product extensions aren’t universally applicable, as many lead gen advertisers won’t necessarily be able to make use of the feature, but for advertisers who have a Google Merchant Center account it can be an invaluable way to grab hold of additional real estate and get extra exposure for your ad in the SERPs… Visit the WordStream blog to read the rest of this article. | | Get a Free Analysis of Your AdWords Performance Our experts will review your account and show you how to optimize your campaigns. 
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