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| 10 Ways to Create Like-Worthy Facebook Content
| |  | October 20, 2011 - Want to increase engagement on your business’s Facebook page and get more of those coveted “Likes”? Here are ten easy tips for posting updates that will speak to your audience. | |
| The Facebook Wall of Shame: Facebooks's Failures, Criticisms & Missteps |
1. Post Content that Interests Your Customers
The key to developing a winning fan page that builds fans and pushes your business forward is to post content that genuinely interests your customers or clients. Don't focus solely on you or your business. By providing valuable information to the reader you will build a stronger relationship with current and prospective customers.
2. Post a Variety of Content
Let’s imagine you own a pet grooming business. On your fan page, you’ll want to share a variety of content like: - Blog Posts – What’s new and happening at your business? Did Spot the puppy turn one this week?
- Photos – In addition to photos of your store, take snap shots of workers and customers. Upload pics from events you’ve attended or hosted, like your canine Best in Show event.
- Press Releases – Let customers know about the updates and improvement you’ve made.
- Videos – Do I need to even tell you how many adorable kitten videos are on the web?
3. End Every Post With a Question I hate to sound like a scrooge, but the truth is that people are pretty self-absorbed…
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