Thursday 3 March 2011

Take Control of Your Search Query Report with QueryStream

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New Addition to WordStream: QueryStream

We're happy to announce the release of an exciting new feature in WordStream for PPC: QueryStream. QueryStream is a powerful tool that helps you make the most of the opportunities in your Search Query Report.

QueryStream provides direct access to the search queries that have triggered your ads, enabling you to take immediate action on those queries by adding them to existing ad groups and campaigns, creating new ad groups, or setting new negative keywords. You'll be able to view key metrics for each search query and apply robust filters so you can make sense of your Search Query Report and take intelligent actions that save you money.

QueryStream is the intelligence you need to:

QueryStream Screenshot

  • Increase CTR – Knowing what users click on allows you to create better ad copy for more targeted ads, increasing your CTR
  • Improve Quality Score – Higher CTRs improve your Quality Score which allows your ads to rank higher
  • Demonstrate ROI – QueryStream data helps optimize your spend so you know exactly the best match type for your keywords as well as which keywords should be paused or deleted due to poor performance
See It In Action!

Get a personalized demo of QueryStream using your own data – or, if you want to see how QueryStream works for yourself, sign up for a free 7-day trial.

The WordStream Team

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