New! Complete Guide to AdWords Matching Options

New from WordStream: Complete Guide to AdWords Matching Options Do you know the difference between broad match and modified broad match? Are you confident in your ability to use negative keywords to save money without losing valuable traffic? To maximize the profitability of your pay-per-click campaigns, you need to know how and when to use each of the keyword match types offered by Google AdWords. WordStream's newest white paper, the Complete Guide to AdWords Matching Options, provides insight into: The different keyword match types offered by AdWords How, when and why to use each match type to get the best results Using the new modified broad match option for more refined targeting How negative keywords can save you money and raise CTR Best practices for applying each match type After reading this free guide, you'll understand how to apply each AdWords match type for optimal performance in your PPC campaigns. The WordStream Team

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