Performance Tip: Larry’s 8 Favorite Ad Targeting Features

The 8 Coolest Ad Targeting Features in Marketing in Right Now September 17, 2015 - It’s hard to believe that just ten years ago, we were still placing magazine ads in print publications! Banner ads came along and mirrored the function of those print ads, but now we have these incredible new ad formats with way more data and ad targeting options so you can laser-target the exact people you want to hit.   Today we live in a brave new world of ad targeting, where consumers are practically throwing data at marketers, crying, “Target me! Personalize your offers for me! Give me only what I want and nothing else!” Here are my 8 favorite ad targeting features right now – the coolest, most exciting options that are going to help you find your absolute best audience and focus your budget only on them…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 5 Shocking Stats I Learned at INBOUND 2015 How Much Does Facebook Advertising Cost?

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