Performance Tip: 99 Marketing Tools You Can’t Live Without

99 Online Marketing Tools You Won’t Be Able to Live Without August 27, 2015 - To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it.   In this list is (almost!) every tool you’ll ever need to master (almost!) every aspect of a digital marketing campaign, from PPC and SEO to social to content and email marketing…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. The 5 Elements of a Strong Inbound Marketing Strategy 18 Signs You’re a Digital Marketer

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New sign-in from Chrome on Android

	New sign-in from Chrome on Android Hi Louise, Your Google Account luluosborne1@gmail.com was just used to sign in from Chrome on Android. Louise Osborne luluosborne1@gmail.com Android Sunday, August 23, 2015 8:36 PM (British Summer Time) West Midlands, UK* Chrome Don't recognize this activity? Review your recently used devices now. Why are we sending this? We take security very seriously and we want to keep you in the loop on important actions in your account. We were unable to determine whether you have used this browser or device with your account before. This can happen when you sign in for the first time on a new computer, phone or browser, when you use your browser's incognito or private browsing mode or clear your cookies, or when somebody else is accessing your account. Best, The Google Accounts team *The location is approximate and determined by the IP address it was coming from. This email can't receive replies. To give us feedback on this alert, click here. For more information, visit the Google Accounts Help Center. You received this mandatory email service announcement to update you about important changes to your Google product or account. © 2015 Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

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	Your password changed Hi Louise, The password for your Google Account luluosborne1@gmail.com was recently changed. Don't recognize this activity? Click here for more information on how to recover your account. Best, The Google Accounts team This email can't receive replies. For more information, visit the Google Accounts Help Center. You received this mandatory email service announcement to update you about important changes to your Google product or account. © 2015 Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Performance Tip: Are Landing Pages Killing Your Conversion Rates?

How to Increase Conversion Rates – Without Touching a Landing Page August 20, 2015 - Are your landing page optimization efforts actually killing your conversion rates?   If you’re stuck in low single digits and celebrating every .5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization?   Check out these 5 conversion hacks that can boost your conversion rates by 3x, 5x or 10x without touching a landing page…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 3 Cool Things You Can Do with Ad Customizers 4 Powerful Ways to Eliminate Click Fraud in Your Account

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Performance Tip: 3 Stupid-Easy Ways to Raise CTR

3 Stupid-Easy Ways to Increase Your Ad CTR August 13, 2015 So you spilt your hot Starbucks on your new pants? Tripped over your shoelaces? Got a speeding ticket on the way to work? Oh great, and now your ad click-through rates are lower than expected. Man oh man, it’s just not your day!   Life is tough enough. Dealing with low CTR’s on your PPC ads shouldn’t add to your stress. We all know that having high ad CTR is beneficial for many reasons, including increased site traffic and quality scores and reduced cost-per-click. Try out these three stupid-easy ways to increase the CTR of your ads, which all require minimal effort and zero frustration…   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. The New & Improved Way to Audit Your PPC How to Lower Your Call Abandon Rates

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Performance Tip: 7 Tips for Perfect Landing Page Forms

7 Best Practices for Perfect Landing Page Forms August 6, 2015 Landing page forms are one of the most important parts of a landing page, but so many advertisers get them wrong. Web forms on landing pages are often subject to “Goldilocks syndrome.” Too long, and you risk deterring prospective customers from converting. Too short, and you may not gather the information you need to qualify visitors as worthwhile leads.   Like Goldilocks and her pilfered porridge, they have to be just right. In today’s post, I’ll outline seven ways you can improve your landing page forms to make them attractive to prospects and give you the data you need to qualify your leads…   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Google Transforms Dynamic Search Ads: Say Goodbye to Keywords! Sorry, Google, Account-Level Quality Score Still Exists

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