| | | | | | The Most (& Least) Expensive States for PPC - New Data
| June 11, 2015 - Whether you’re managing paid search for a local business or you’re the VP of Marketing for a national brand, you’ve certainly discovered that entering a new market can be daunting. Our country is a melting pot of different demographics, interests, and what we’re searching for differs in each state.
This all plays into how smart advertisers structure their campaigns and ultimately what they pay per click in each state. How much PPC costs actually depends on which state you live in. So which states cost us the most per click? We dug into the PPC cost data and created this infographic showing the most and least expensive states for paid search advertising based on average local cost per click (CPC)... 
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