| | | | | | When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position
| | May 14, 2015 - This week we're featuring one of our all-time greatest hits from WordStream's own PPC expert, Tony Testaverde.
Everyone always asks me, “What’s a good click-through rate?” The standard answer I always hear is 2%. My answer is always, it depends. If you don’t want your Quality Scores to suffer, you need to think twice about always targeting a 2% CTR.
Quality Scores are very dependent on your CTR by Average Position, so it’s worth getting a good understanding of what this means. Let's dig in...
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