| | | | | | 6 Steps to Building a Brilliant Paid Search Account Structure | March 12, 2015 - So your boss assigns you the task of building out your company’s AdWords account, and your heart sinks to the bottom of your chest. Hey, chill out! Building out an account is not as intimidating as it may appear. Yes, the AdWords interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.
Let’s first take a step back – what is even meant by account structure and why is it so important? I’m glad you asked. Put simply, the way you structure your account allows you to control how you want your ads to be triggered and when and where you want them to appear. It’s important to have a full understanding of each component of account structure before even dreaming of getting started, so let’s start with the basics...
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