| | | | | | Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords | February 19, 2015 - Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases).
This will be a forced migration, but advertisers shouldn't get too upset about it. It really was stupid that advertisers lost all of their tracking history and Quality Scores if they had to change their tracking parameters. In fact, we have clients who were terrified of messing around with the tracking on top-performing ads for fear of messing this up! So yes, it's a welcome change – and long overdue. But what's changed and what do you need to know about Upgraded URLs? Let's jump in and see...
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