Performance Tip: 21 Tips for Writing Great Ad Headlines

21 Tips for Writing Great Ad Headlines February 26, 2015 - Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it. Of course, window dressing is one way to get prospective customers’ attention, but online, this task falls to your PPC ads. Even if you have the best product or service since sliced bread (or Uber), it won’t matter if you can’t tempt prospects to click on your ads. We’ve written about the importance of compelling ad copy in the past, but in this post, I’ll be focusing exclusively on how to craft great PPC ad headlines. Here are 21 tips to help you write ad headlines your prospects simply won’t be able to resist clicking...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 7 Things You Need to Know About New Dynamic Facebook Product Ads Ask the WordStream Experts: Why Can't I See My Ads Online?

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Performance Tip: Are You Prepared for Upgraded URLs in AdWords?

Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords February 19, 2015 - Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases). This will be a forced migration, but advertisers shouldn't get too upset about it. It really was stupid that advertisers lost all of their tracking history and Quality Scores if they had to change their tracking parameters. In fact, we have clients who were terrified of messing around with the tracking on top-performing ads for fear of messing this up! So yes, it's a welcome change – and long overdue. But what's changed and what do you need to know about Upgraded URLs? Let's jump in and see...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. How to Find New Customers with Google Display Network Targeting 7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry

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