| | | | | | Using AdWords Scripts Like A Boss | December 11, 2014 - We’ve warned you of the potential dangers of using Automatic Bidding, but I know the yearning for a hands-off approach to managing your account cannot be squelched so quickly. I mean who wouldn’t want a way to tell AdWords to adjust your bids based on specific metrics of account performance or alert you to poor performing elements in your account? So, we give you AdWords Scripts!
AdWords Scripts are powerful lines of code that essentially speak to your account to edit almost any element and even automate AdWords reports for you. And they go far beyond automated rules, in that they can make changes to your account based on multiple parameters and can even use external data to customize your AdWords. Here are a few examples of some awesome things AdWords Scripts can do to help you optimize your account like a boss...
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|  | The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. 
|  | PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 
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