Performance Tip: Why Low CTR's Are Killing Your ROI

Stop Wasting Time With Low CTR Strategies August 28, 2014 - The PPC playing field has changed dramatically in recent years, and strategies that might have been effective in the past simply no longer cut it. Take low CTR strategies, for example. There are two main types: the first is creating campaigns that target broader keywords within your market. The second type is when you actively pursue lower ad positions in the hopes of increasing conversion rate, or attempt to discourage unqualified prospects from clicking on your ads by altering ad copy. But adopting either of these tactics today will no longer yield the results you’re hoping for. Why? In this post, I’m going to show you why you should stop wasting time with low click-through rate strategies, and what you can do to improve the ROI of your paid search campaigns...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Bing Follows Google's Lead with Close Variant Matching How to Do a Webinar Your Audience Will Love

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