 | How to Dedupe Keywords in Your PPC Account | January 2, 2014 - Around this time last year, I had a pretty ambitious list of New Year’s resolutions cued up for 2013. I’m ashamed to report that I did not successfully complete a single item during the course of the year. This year, I’m setting more manageable goals and am determined to complete them. The first item on my checklist is to identify and remove duplicate keywords, so I can start the New Year with a nice, clean account.  Believe me, duplicates are dangerous. Not only can they have a detrimental impact on your Quality Scores, but they can also cannibalize your budget. If you are bidding on the same keyword twice, both will be entered into the same auctions and you will compete with yourself, driving up your own CPCs. Taking some time to dedupe an account every few months is a critical activity... 
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