Performance Tip: Using Excel Bubble Charts for PPC Storytelling

PPC Storytelling: How to Make an Excel Bubble Chart for PPC September 19, 2013 - The Excel bubble chart is often overlooked by PPC advertisers, because it can be tricky to set up. However, when used properly, a bubble chart lets you clearly present and compare categorical data (e.g. campaign, ad groups, device, etc.) – represented by the number of bubbles – as well as quantitative data (e.g. cost, conversions, CTR, etc.) – represented by the size of the bubble and its location on the XY axis.             In this article, I will show you step-by-step how to create the powerful Excel bubble chart for use with PPC data and even give you access to a free download of the unlocked Excel spreadsheet...                              More from The WordStream Blog: How to Design an Awesome Squeeze Page A Complete Guide to Enhanced Sitelinks

If you no longer wish to receive these emails, click on the following link: Unsubscribe