| | | | | | News Flash: PPC Is Inbound Marketing! How to do PPC in an Inbound Compatible Way. | Rand Fishkin is one of the most well-known and respected names in the search industry, so when he rebranded his company (Moz, formerly SEOmoz) as a provider of inbound marketing services, everyone sat up and paid attention! But what exactly is "inbound marketing"? And what does it have to do with PPC? In this webinar, Moz CEO Rand Fishkin and WordStream founder Larry Kim will explain why smart inbound marketing is responsible for 90%+ of clicks on the web, and how to do PPC in an inbound marketing compatible way. In this webinar you'll learn: - The changing definition of Inbound Marketing and why marketers should care
- The difference between the spammy vs. inbound way of doing PPC
- How to create relevant ad experiences that target by Time, Location and Device
- How to use PPC to amplify your content marketing efforts
Space is very limited, register today! | | |
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