Friday 3 May 2013

Performance Tip: How to Use AdWords' New Keyword Planner

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Meet AdWords Keyword Planner: The New Google Keyword Tool

May 2, 2013 - AdWords has just rolled out Keyword Planner, a new tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator, and adds to it a wizard-like integrated workflow to guide users through the process of finding keywords for creating new Ad Groups and/or Campaigns.

At some point in the future, the AdWords Keyword Planner may replace the Google Keyword Tool and AdWords Traffic Estimator – tools which have been in service for over 10 years and are widely used for both PPC and SEO. So if you’ve used either tool in the past, take note here – your process is probably about to change!

Getting Started With AdWords Keyword Planner

The AdWords Keyword Planner supports three key use cases:

  • Search for keyword and ad group ideas
  • Enter or upload keywords to get estimates
  • Multiply keyword lists to get estimates

The functionality is exposed via a wizard-like interface, as shown here ...

Visit The WordStream Blog to read the rest of this article.

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