Performance Tip: 3 More Ways to Save Money on PPC

3 More (Yes, More!) Ways to Save Money on PPC September 20, 2012 - Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns? Here are even more ways to make your paid search budget go farther. #1: Close Your A/B Tests PPC ad testing always starts out with the best of intentions. You want to improve your click-through rate (CTR) or conversion rate so you write variations on your old ads, then sit back and wait for the new and improved results to roll in. Over the next few weeks, or even months, you check back, sometimes pausing an ad that is under-performing, but never really concluding your test. Many advertisers leave their ad tests  running for 6 months or longer, way after statistical significance is reached. An easy way to increase your PPC account’s performance is to pause all ads in every ad group except the top performer. If you leave your tests running too long, your weaker ads will continue to run next to the winners, racking up impressions while you lose valuable clicks and conversions in the process. Don’t forget to eventually declare a winner so you can claim all those extra clicks and leads! In the long run it will improve your Quality Scores and ROI. #2: Create a Negative Keyword Conflicts Report If you run campaigns on Bing Ads (formerly adCenter) ... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Instantly see where and how to improve your PPC performance. Get 40 hours of PPC analysis in 60 seconds or less! Make Every PPC Dollar Count WordStream for PPC helps you get better results, in less time, for less money. No Credit Card Required

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