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| | How to Get the Most Out of Your Search Term Report | |  | February 2, 2012 - Search queries are an extremely important piece of online advertising as they show you not only the keywords that you’re bidding on, but the actual queries that are driving traffic to your site. | |
Search query data offers you insight into which queries aren’t working (even when they may be associated, at a higher level, with keywords that are) and which queries are working better than you thought.
That said, an important thing to note about the search term report is that you can now find very similar data in the default keyword tab reports, and that from those views you can designate negatives right from the AdWords interface. If you’re looking to quickly pull a report for a glance at query data and want the option to immediately set negatives and add queries to your campaigns as keywords, you’re better off leveraging the campaign tab and looking at search terms there. The value of the search term report is really in pulling larger volumes of search query data into Excel to manipulate the data there. You can get similar data from the keywords tab, but often getting a mass of data for this purpose is much quicker and easier within the search term report. What Should I Do with the Data Once I Get It Out of the Search Query Report? Once you’ve exported this data, what you do with it on an ongoing basis could really be a series of posts in and of itself... | | Find Out How You're Doing Instantly see where and how to improve your PPC performance. Get your personalized report in under 2 minutes.
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