White Paper: Improve the Long-Term ROI of Your PPC Campaign

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New White Paper: Measuring the Long-Term Value of PPC Are you struggling to demonstrate the value of your PPC campaigns? Looking for ways to improve your long-term ROI from PPC? After reading this new white paper, co-produced by WordStream and lifecycle marketing and analytics provider Performable, you'll gain a clear understanding of: How to measure the long-term ROI of PPC How to improve the effectiveness and profitability of your PPC efforts with better tools and techniques Why search engine marketing campaigns are chronically undervalued Questions you should be asking about your PPC campaigns This free white paper will show you why PPC return on investment figures are so elusive and provide you with tips to evaluate and improve the long-term value of your Google AdWords campaigns. The WordStream Team

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