 | Mobile Advertising: Why Just Showing Up on Mobile Isn't Enough | September 5, 2013 - So you’re advertising on mobile devices. What now? As most advertisers know by now, one of the biggest changes in Google’s new Enhanced Campaigns is that they target all devices. After the upgrade, this means that at least a portion of your impressions are coming from users on mobile devices – even if your market is primarily desktop based. Sure, you can set your mobile bid adjustment to -100% to effectively turn off mobile, but if you’re like most WordStream users, then you are either willing to experiment with mobile or you simply haven’t gotten around to changing the bids.  And this isn’t a bad thing. More and more search usage is shifting to mobile devices, and smartphone penetration continues to grow. Put simply, if you aren’t doing mobile marketing you’re missing out on a huge number of potential customers. But just because your ads appear on mobile phones doesn’t mean that you’re making the most of your newfound exposure... Visit The WordStream Blog to read the rest of this article. | |
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